Magna Vitae will work with the ECB (England & Wales Cricket Board) to deliver two beach carnival events with a cricket twist.
Taking place this summer in Ramsgate and Skegness, the events will use cultural activity to engage families, children and young adults in a variety of entertainment and entry-level cricket activities.
The summer of 2017 is a key time for cricket to identify ways to engage more people in the sport, whether through current methods or new scalable approaches. It is hoped the Beach Carnival 2017 will offer one solution to get more people picking up a bat and ball.
On 22nd July, Ramsgate will host the beach carnival as part of The Ramsgate Festival alongside Ramsgate Week.
In Skegness on 19th August Central Beach and Tower Gardens will be transformed with seaside decoration and visitors will be entertained by traditional music and entertainment including a coconut shy, street theatre, Punch & Judy and much more, all with a cricket-inspired edge.
Mark Humphreys, CEO of Magna Vitae said: “We are delighted to delivering this project which combines two of our core focuses, culture and leisure, to get more people, more active, more often. We are proud to be working on this project with the ECB, and hope to deliver something spectacular for the people of Skegness and Ramsgate”.
Visitors of all ages are invited to take part in casual cricket through these innovative carnival events.
Beach Carnival 2017 will take place in Ramsgate on 22nd July and Skegness on 19th August.