Virtual is here: but instructor-led fitness classes will still get you up and motivated!
As Meridian launches its great new virtual world, some have asked about the future of instructor-led classes. With 115 classes every week, both types of classes can run successfully side-by-side…and that is exactly what is happening at Meridian, where are instructors are as popular as ever!
If you need more proof of this, then look no further then an interview with Les Mills’ Global Markets CEO, Keith Burnet. During the interview, he was asked the question:
Does the rise of virtual fitness represent a serious threat to live classes?
And here was his answer…
“Not at all, quite the opposite actually. Industry research shows live class attendances increase by an average of 12 per cent when clubs add virtual, suggesting it actually serves as a gateway for bringing more people into live classes. Virtual classes can be a much less intimidating environment for beginners to start in and many then go on to ‘graduate’ into live classes. Live group exercise will always be the pinnacle for clubs and for Les Mills. It’s like the music industry, people today love consuming music in a variety of different ways, but live music is more popular than ever. The best clubs will always offer live classes with great instructors. They’ll also increasingly offer virtual as it entices members with greater choice, helping to provide the ‘always-on’ service that millennials and Gen Z have come to expect. Ultimately, virtual can serve as the secret ingredient to turbocharge group exercise attendance and unlock the resultant improvements in retention.”
WITH 115 CLASSES EVERY WEEK: MERIDIAN IS THE AREA’S NUMBER ONE CHOICE FOR LEISURE AND FITNESS